Published on April 6th, 2018
NY DAILY NEWS
As Wayne Gretzky said, you miss 100 percent of the shots you don't take. So why not take the real long shot.
A billboard on 7th Avenue between 31st and 32nd streets - facing the main entrance to Madison Square Garden — sets a goal of getting LeBron James to sign with the Knicks this summer, equipped with the hashtag #KINGJAMESNYC18.
"King of New York? Prove it," reads the billboard, which says it's paid for by @NYCAdsCo
Read the full article here:
https://www.nydailynews.com/sports/basketball/knicks/billboard-msg-challenging-lebron-join-knicks-article-1.3918391