Unrivaled Basketball League - MTA Subway Ad Campaign

NYCADSCO worked with the Unrivaled Basketball League to promote their 2026 season tip-off. With the New York Liberty playing at Barclays Center in Brooklyn, Unrivaled ran a full-station digital liveboard campaign at Atlantic Ave–Barclays Center during the 2025 WNBA Playoffs—reaching WNBA fans and New Yorkers.

A great example of how outdoor advertising connects brands with the right audience at the right time.